AQUOS zero801SH

液晶と違い、曲げることができ薄く軽いのが有機ELディスプレイ(OLED)です｡シャープ初のOLEDスマートフォン『AQUOS zero』ではその特長がちゃんと伝わるようにデザインしました｡

Organic light-emitting diode (OLED) displays are flexible, thin and light compared to liquid crystal displays. I designed the AQUOS zero, which is the first OLED smartphone made by Sharp, to clearly convey these features.

『曲』･･･曲面OLEDに沿うカーブガラスが､フラットとは異なる滑らかなリフレクションを発して美しく先進的な印象をつくります。
『薄』･･･表裏対称にカーブ面を重ね合わせた構成なので薄くスマートです｡細い側面には指にかかる凹みを設けて持ちやすくしています。
『軽』･･･フレームと背面パネルにマグネシウムとケブラーを採用、長時間使用しても疲れにくい軽さをさらに目指しました。
『曲・薄・軽』をそのまま形にしたことで技術設計上の無駄も省けて､OLEDの良さを生かした使いやすいスマートフォンが出来ました｡

Curved: The curved glass that conforms to the surface of the OLED produces a smooth reflection that is unlike that from flat glass, creating a beautiful futuristic impression.

Thin: The construction layers symmetrical front and back curved surfaces for a thin and stylish form. I have designed indentations for finger grip into the thin sides to make it easy to hold.

Light: Using magnesium and Kevlar in the frame and back panel, I further sought lightness that would prevent fatigue even when used for long amounts of time.

By giving form to the “curved, thin and light” characteristics as they are, I also minimized waste in the technical design and created an easy-to-use smartphone that brings out the merits of OLED.

スマートフォンは厳しい通信規格やデジタル変革に関わる様々な機能が求められるだけでなく、人との距離が近いために完成度や品位､使用性･堅牢感 等がシビアに問われるプロダクトです。その問い一つ一つに責任をもってお答えできるデザインにしなくては､と考えています｡

Not only are a variety of functions related to strict telecommunication standards and digital innovations expected of smartphones, they are products that are questioned severely about qualities that include perfection, elegance, usability and solidness because they are close to people. I believe that I must be responsible for each of these questions and design to answer them.

※内容は記事作成当時のものです。

製品情報：AQUOS