Inside Design Stories

The smartphone design team discusses the series theme colors.

Smartphones come in a wide variety of colors depending on model, but AQUOS Sense has a theme color shared by all generations. The color’s name is Light Copper.

The color is beautiful and you’ll always love it. Warm colors and calm bright colors express the AQUOS Sense concept. We believe that continuous color design allows us to convey this message.

We promote the brand’s image while adjusting the colors for each generation in response to changes in the market and products. We want to continue designing smartphones our customers will cherish for long after their purchase.