AQUOS Sense３

Taking advantage of materials to make something attractive

We designed this product so that the attraction of the aluminum unibody materials is conveyed directly to the user. We particularly focused on the color and texture, and made many samples with the aim of creating a high-quality and bright anodized color, along with a texture with a nice feel. Additionally, the casing did have several antenna resin lines that were coated, but this time we needed to achieve a design with “noiseless” resin lines that were not coated, in order to take full advantage of the attractiveness of the aluminum materials. The antenna design is very delicate, and the design control is extremely difficult. However, we discussed the design with the relevant departments from the beginning of development, and, as a result of the tenacious efforts of the engineers, we were able to create a design with resin line positions and fineness that is close to perfection. Please pick up a Sense3 and experience the attractiveness of a design that takes advantage of the aluminum unibody.

The Sense series was largely responsible for the Aquos brand being no.1 three years running in the Japan Android market, and expectations are also enormous for this design. In order to respond to those expectations with a Sharp-like design that would make customers happy and contribute to business, I asked myself what I could do and what I should do without deviating from my beliefs as a designer.

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Note: The department that the author belongs to and the content of the article are correct at the time of writing.