Inside Design Stories

Understanding Our Design Philosophy

The philosophy behind Sharp Design is about Essence and Wellbeing. But how do we interpret that philosophy? And how does it help us produce designs people love?

Beyond producing appealing products people need, our focus is oncreating happy experiences for users. For example, our designs of refrigerators, washing machines, and air purifiers clearly express each product’s true essence: trust, cleanliness, and purity.

We believe the reason why we have won various design awards is that we aspire to experiences with consistent value that make users smile.

*These products are for markets outside Japan. They are not sold, repaired, or otherwise handled in Japan, nor are they usable in Japan.