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Design Stories

Inside Design Stories

How Do You Express Invisible Pure Air?

The air purifier design team discusses pure design

Does air coming out of dusty little holes make you think “clean”? We thought long and hard about how we could represent pure, invisible air.

Our goal was to portray a flow of air that is purer and cleaner than ever before. The smooth, seamless surfaces come clean with a quick wipe. The soft glow of the lights tells you the machine is cleaning the air.

Pure air may be invisible, but it’s always accompanied by sunlight, greenery, and a gently swaying curtain. We want you to see just how clean that air will be in your home.

Related information
KI-L80V-T product site (Vietnam)
KI-L60V-W product site (Vietnam)
KI-L80Y-T product site (Indonesia)
KI-L60Y-W product site (Indonesia)
KI-L80P-T / KI-L60P-W product site (Philippines)
KI-L80TA-T product site (Thailand)
KI-L60TA-W product site (Thailand)
KI-L80E-T product site (Singapore)
KI-L60E-W product site (Singapore)

*These products are for markets outside Japan. They are not sold, repaired, or otherwise handled in Japan, nor are they usable in Japan.

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