Inside Design Stories

The refrigerator design team discusses the feeling of trust

In addition to colors, patterns, and shapes, we want to design joyful experiences with our products. A refrigerator is a durable appliance that must be reliable and keep food fresh. But it’s also important to be user-friendly to the family members who open and close its door every day.

It takes considerable time to design the size, length, shape, materials, and finish we use for a handle. Our shapes take into account ergonomics for a variety of users. We’re also meticulous about producing a refined finish with a metallic texture.

We believe our meticulous approach to crafting the details leads to reliability. And that scrupulous method extends to the refrigerator’s interior that keeps food fresh. That is how we express trust and freshness.

Related information
・Product site (Indonesia)
・Product site (Singapore)
・Product site (Malaysia)

*These products are for markets outside Japan. They are not sold, repaired, or otherwise handled in Japan, nor are they usable in Japan.