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How to Design Moments of Excitement

The communication design team discusses designs
that elicit create interest

Sometimes, what comes next is what interests us. A movie trailer or point-of-purchase display at a bookstore may catch our attention and make us excited to hear and learn more.

Likewise, the Nature Technology exhibit comes with a notebook to fuel the visitor’s excitement. Engineers have written in it what thoughts and ideas inspired them to develop their innovations. For example, one asks, “How do birds fly?”

Such little questions that most people probably never give a second thought to are what led to Nature Technology, and you can find them in this notebook, which provides a detailed explanation of each and every part in the technology.

Through spatial design inspired by an insect cabinet or the art of the illustrated encyclopedias that fascinated us as children, enjoy the excitement behind the urge to know more about the questions in this book.

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