Communication design

Through design, I want to convey that “lifestyles continue to change.”

In household appliance design, there is “product design” for the goods that are physically brought together with users. At the same time, there is also “communication design” that conveys the ideas incorporated into products. In the design studio that I belong to, I make visible the experiential values that we want people to have using our products and provide general supervision for catalogs and related materials. I want to convey visually the expectation and joy that the household appliance products we provide will “keep changing my lifestyle.” This is my desire. When I went to take photographs of this Ractive Air display, I heard a man standing in front of it say to someone on his phone, “I am waiting in front of that cool Ractive Air at Whity Umeda.” I could not help but grin.

Product information is multifaceted and the content to be conveyed changes significantly, including where and how to cut and the way to show the product. Who do we want to promote the appeals of this product to? How do we want people to react to them? How do we express them? Thinking through these things carefully is my design style. I want to keep refining my mind every day so I can clearly express the depth of ideas developed through trial and error.

Note: The department that the author belongs to and the content of the article are correct at the time of writing.