Plasma Cluster RefrigeratorSJ-GK50J 46J

ProductKento Nishizawa
  • Plasma Cluster Refrigerator
  • Plasma Cluster Refrigerator
  • Plasma Cluster Refrigerator
  • Plasma Cluster Refrigerator
  • Plasma Cluster Refrigerator
  • Plasma Cluster Refrigerator
  • Plasma Cluster Refrigerator
  • Plasma Cluster Refrigerator

New AIoT Lighting: A Thoughtful Refrigerator

Not long after being hired, I was assigned to the Kitchen Team, at which I am now involved in developing refrigerator compartment designs. I joined the team as a rookie, and the design that I conceived after continually coming up with ideas for compartments through trial and error involves AIoT* lighting, which brightly shines light everywhere so as to envelop food—and it is also emotionally attractive. As AIoT lighting makes the back of refrigerator shelves easier to see, it prevents food from being overlooked and hence reduces food waste. Refrigerator design is constrained by many factors, such as functionality, cost, and energy conservation, so I am mindful of looking at designs from the standpoint of users when they use refrigerators at different times of the day and night. I equipped the product with a “Goodnight” mode, which shines a light on food at night without being blinding, as the light emitted from a refrigerator when opening it at night is dazzling. Refrigerators are very important for our health and life. While I of course give due consideration to food, I also create designs by placing importance on user-friendliness.

In terms of my private life, my hobby is breakdancing. I enjoy the strong culture of originality and competing in friendly competition against others. Although my physical abilities are not very good, the fact that I tenaciously try to create something within my limits significantly supports that same aspect within my job.

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Recruit Café Article: AXIS vol. 207, “Design that Reverberates”

Note 1: AIoT is a combination of artificial intelligence (AI) and the Internet of Things (IoT) and is a term coined by Sharp. By enabling learning through AI, systems can grow rather than just connect to the internet and exchange data.

Note 2: The department that the author belongs to and the contents of the article are correct as of the time of writing.

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西澤 研人

Kento Nishizawa

西澤 研人