A3 Digital Multifunctional SystemBP-20M31

ProductTakayuki Tsutsui
  • A3 Digital Multifunctional System
  • A3 Digital Multifunctional System
  • A3 Digital Multifunctional System
  • A3 Digital Multifunctional System
  • A3 Digital Multifunctional System
  • A3 Digital Multifunctional System
  • A3 Digital Multifunctional System
  • A3 Digital Multifunctional System

Design that Lifts Morale

As its name suggests, this multifunction printer (MFP) is a product that features copy, print, scan, and a myriad of other functions. Thus, people with various job titles were involved in development, for which we visualized the product image very early on so that we were all striving for the same goal. Creating sketches, renderings, and mock-ups helped us get on the same page and increased the motivation of all those involved. We also visualized partial changes during the production process and aimed to share a consistent image during production. I’ll never forget our lively discussions, surrounded by design models. The exterior of the product, which revolutionizes the look of a conventional MFP (via our discussions), is two-toned with a white that blends into the office environment, accompanied by a “smart” black. The front door and handles incorporate easy-to-use curves so that the product has a familiar presence in the office and is user friendly. The product combines all of our ideas, and we created a product in which our image of the end result didn’t waver at all—it includes both features and a design that we were particular about.

Separately, on my days off, I grab my camera and go to all sorts of places. When I have my camera, I am more observant of the scenery around me, and I think about how to compose and express my discoveries and emotions. The photo is crammed with hints to visualize the appeal of the place that I am at.

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Note: The department that the author belongs to and the content of the article are correct at the time of writing.

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筒井 喬之

Takayuki Tsutsui

筒井 喬之