Through my many years of being involved in package design, I believe that the package is a communication tool that plays a role in product promotion and branding. When I joined the company, I worked on Zaurus, Plasmacluster, and other products to develop packages that promote products at the store front. And from about 2000, I’ve been developing environmentally-friendly packages. Furthermore, packages for new product genres like non-woven fabric masks that have recently become a hot item incorporate the message of being people-oriented, which embodies Sharp. Hence, it is important that my design work expresses brand value in accordance with the changing times. Not only does a package protect and describe the product, it also has the power and potential as a messenger that can deliver the brand message straight to the customer’s heart.
When I was a student, I made signs, posters, and sets for school festivals. I have vivid memories of burning those designs on the last day of the festival. Even to this day, I adore designs like flyers that make an immediate impression and disappear gracefully once they’ve served their purpose. This might be a result of my experience during my school days.
Note: The department that the author belongs to and the content of the article are correct at the time of writing.