Kid's KeitaiSH-03M

Capturing the playfulness of children

I gave form to this idea: “I want to make something that provides safety and peace of mind and that children will use throughout elementary school from their early years.” One special thing about this design and development process was that I gradually developed my own childlike playfulness. During the development of the Kid’s Keitai, which is a mobile phone for children, I read magazines and watched television programs for elementary school students. With my young relatives, I also played with games and toys that are popular among children. This is because rather than making a form based on one-way adult ideas about what “Children will probably like,” I wanted to design after I understood from children’s points of view what interests and attracts them. Then, I sought to design this Kid’s Keitai to meet both the yearning of children for “the smartphone that my mom has” and the feelings of parents that “want it to be difficult to break and useful in emergencies, including crimes and disasters.” I also added elements to excite children in the package design. I will be happy if they find and enjoy the elements and relationships hidden everywhere in it.

Since my student days, my hobby has been to take photographs with my friends in the city and in rented studios. When wearing clothes and using props to match the photograph theme, I feel like I become a different person from my usual self. This is an exciting moment, and I think that these experiences expand my range of expression.

Related information

• Product details

Note: The department that the author belongs to and the content of the article are correct at the time of writing.