AQUOS zero801SH

OLED Design: Form follows function

Organic light-emitting diode (OLED) displays are flexible, thin and light compared to liquid crystal displays. I designed the AQUOS zero, which is the first OLED smartphone made by Sharp, to clearly convey these features.

Curved: The curved glass that conforms to the surface of the OLED produces a smooth reflection that is unlike that from flat glass, creating a beautiful futuristic impression.

Thin: The construction layers symmetrical front and back curved surfaces for a thin and stylish form. I have designed indentations for finger grip into the thin sides to make it easy to hold.

Light: Using magnesium and Kevlar in the frame and back panel, I further sought lightness that would prevent fatigue even when used for long amounts of time.

By giving form to the “curved, thin and light” characteristics as they are, I also minimized waste in the technical design and created an easy-to-use smartphone that brings out the merits of OLED.

Not only are a variety of functions related to strict telecommunication standards and digital innovations expected of smartphones, they are products that are questioned severely about qualities that include perfection, elegance, usability and solidness because they are close to people. I believe that I must be responsible for each of these questions and design to answer them.

More information about the product introduced is available here.

Note: The department that the author belongs to and the content of the article are correct at the time of writing.